Wednesday, January 9, 2008

A Progress Report

Our completely new and exciting venture, CaducesDotMobi is finding tremendous support and generating a lot of excitement. As with any nascent venture, the ideas keep coming and the concept gradually fleshes out and that is what is happening here.

What started out as a reminder service is growing into a much greater, in undertaking, in every way.

In case I didn't explain earlier or you missed it. A caduce(u)s is the symbol for physicians, the staff with two snakes intertwined.

The mission of CaducesDotMobi is to help women all over the world better manage their families' health and wellness. For women in developed nations, we will provide a subscription-based Website with a multitude of tools and features to go toward simplifying the task of staying on top of their family members' health needs. That funds our work for the women of the third world, as we will funnel a generous portion of our net revenues to subsidize healthcare and other initiatives to improve the quality of life for them and their children.

A mother helping mothers helping mothers.

The development company will be submitting a detailed proposal outlining the project scope, timeline for production and launch, and the cost. As soon as we have that, we turn to our business planning advisor to prepare all the financials, projections, etc. that are part and parcel of the business plan that we are in the midst of writing. Legal is already researching various aspects and as soon as the financials and business plan are done, will prepare the offering memorandum. Then, we will be ready to seek the initial seed round of funding necessary to launch Caduces!

If you haven't been through a process like this, it involves a tremendous amount of planning, research, rethinking, strategizing, writing, and long days and nights of work. The cool thing is that since it's my own idea, that acts like a stimulant to go above and beyond to get everything done, keep all the meetings, assemble the very best teams, and be totally passionate about this concept and its mission.

More later....