Form & Function

"When the form changes, so does the underlying business model, which of course changes the function as well."

Seth Godin is scary brilliant and, it seems, prescient as he seems to write so eloquently about what I'm thinking. So, when I read Form and Function, it rang so true for what we are working to build.

Not only are we working to change the form to make health histories engaging, dynamic, accessible, and relevant for their owners, you! But, in doing this, we are flipping the model and the way that health histories function at a very basic level in the relationship between health consumer and health professionals.

The Crazy Ones

I've been an Apple Fangirl since 1992, never considering buying anything but Apple products since. But, I was a fan of Steve Jobs well before. I've always loved and identified with the perceived underdogs who are really the true winners in life. Having the courage of your convictions and pursuing the realization of them is the greatest rush and reward possible. So, this is our little tribute to Steve...in his own words. It's also a bit of explanation why we are pursuing the development of Caduces to put people truly in control of their health data.